Mission
Meaningful Travel, Thoughtfully Crafted.
At weTours®, our mission is to create travel experiences that feel personal, authentic and deeply connected to Salzburg’s culture and heritage. We design every tour with care — blending storytelling, music, nature and local expertise to craft memorable moments that stay with you long after the journey ends.
We believe travel should inspire and connect people. With certified guides, professional singers and carefully selected partners, we ensure exceptional quality, warm hospitality and meaningful experiences on every tour.
Our Core Values
Sustainability
We promote responsible travel and work actively to prevent overtourism. Alongside showcasing famous sights, we highlight lesser-known yet rewarding destinations — helping preserve natural environments and protect cultural heritage.
Community
We foster meaningful relationships between our guests and the people who shape Salzburg. Through respectful interactions and authentic local encounters, we support cultural exchange and strengthen community ties.
Innovation
By embracing digital tools and creative technologies, we improve accessibility, streamline processes, and create an interactive, immersive platform for our tours — ensuring quality, comfort and modern guest experiences.
Social Responsibility
Building Bridges, Building Hope
Our commitment to social sustainability is embedded in every aspect of our work. Through weTours CareShare®, we invest a parat of our revenue into projects that make a positive impact — locally and globally.
weTours CareShare®
A portion of our revenue supports cultural, educational and environmental initiatives that improve lives and strengthen communities.
Education & Awareness
We inform guests about culture and the environment, fostering sensitivity, knowledge and responsible travel.
OUr Team
Our guides and singers are our greatest asset. We support their well-being, training and safety, and we embrace inclusion and diversity in all we do.
Partnerships
We work with responsible local partners and artisans who share our values and contribute to sustainable community development.
Fair Trade
We ensure that all products used in our tours are ethically sourced and selected with care.
Environmental Sustainability
Striving for Harmony with Nature
We are committed to minimizing environmental impact and protecting Salzburg’s natural beauty. Sustainable practices guide our daily decisions — from transportation to resource management and innovation in eco-friendly technologies.
Environmentally Friendly Transportation
We choose environmentally friendly mobility options whenever possible to reduce emissions and support sustainable travel.
Energy Efficiency
We use renewable energy sources and focus on efficient energy consumption in our office and on our tours.
Waste Management
We promote waste prevention, recycling and the use of reusable materials.
Water Conservation
Our operations integrate water-saving methods and encourage conservation practices among staff and guests.
New Technologies
We partner with sustainable innovators and local craftspeople to protect heritage and foster cultural development.
