Michael’s diverse experience in Arts Mangement and tourism fuels his mission. He holds degrees in Digital Technologies and Arts Management from the University of London. His leadership roles at Schloss Esterházy, Camerata Salzburg, and Salzburg’s Großes Festspielhaus shaped his expertise. His involvement in a research project on leadership at Harvard University further refined his ability to merge tradition with innovative approaches.

At weTours SALZBURG, Michael’s vision comes to life in curated sightseeing tours. These journeys combine famous landmarks with hidden gems, giving visitors a fresh perspective on Salzburg. The tours include cultural insights, musical highlights, and interactive elements, often featuring artists from the world-famous Mozarteum University. Through initiatives like weTours CareShare®, we ensure tourism delights visitors while supporting the local community.

By staying true to core values—sustainability, community and innovation—Michael Sowa and weTours SALZBURG redefine travel. Their commitment to meaningful connections transforms every tour into a celebration of Salzburg’s culture, history, and artistry. weTours Salzburg isn’t just a sightseeing service—it’s a bridge between tradition and modernity, visitors and locals. It creates memories that last long after the journey ends.